Ben Cort, a person in recovery, left a position as a human resource director for an S&P 500 firm to help start the Colorado nonprofit Phoenix Multisport. He then joined the drug policy conversation at the national level in 2012 to craft an awareness campaign and was appointed to the board of directors of Project SAM (Smart Approaches to Marijuana) and NALGAP (the National Association of Lesbian, Gay, and Transgender Treatment Providers and their Allies). A frequent speaker, Cort’s first book, “Weed, Inc.: The Truth About the Pot Lobby, THC, and the Commercial Marijuana Industry,” was released in September 2017. He moved on from his position with the University of Colorado Hospital in 2017 to focus on marijuana education and addiction consulting services.